We use both mediums to promote your property but more emphasis these days is being placed on Internet advertising. Consequently we focus our clients marketing dollars in this area rather than the traditional print media.
| Internet |
Print Media |
| Cost effective |
Expensive |
| One off cost |
Ongoing weekly costs |
| Can feature property at top of searches |
All properties treated equally |
| Buyers can run specific searches |
No search ability |
| Unlimited good quality photos |
Limited to one or two small photos |
| Detailed information |
Minimal information in small print |
| The listing stays on the website until sold |
Must be listed each week |
| Available to everyone at any time |
Limited supply at limited locations |
| Updated daily |
Updated weekly |
| Contains all available properties |
Has a small sample of properties |
Advertising in the printed media is still necessary for the following reasons:
- not everyone has the Internet
- older buyers may be more familiar with magazines
- many people pick up the Realtor on a weekly basis and may be tempted if not actively looking
- you can see many properties at a glance
FEATURE PROPERTIES
If 87% of property buyers use the Internet as their first source to find a property, wouldn't you like to be at the top of all searches in your suburb? We will have your property featured on both the trademe.co.nz and realestate.co.nz websites from day one. There is no extra cost to have this premium listing, it is all part of our affordable marketing package.
If you would like to see a comparison of the Internet visits made to a featured property versus the visits made to a regular listing, then click the links below.
Featured Listing vsRegular Listing
Your property will appear in a similar way as below. Featured listings always go to the top by default.
Notice how the Ray White property (peaceful paradise) was listed on the 18th of February yet stays at the top in yellow with ours because it is a feature listing. They didn't pay for the feature on realestate.co.nz, hence it doesn't appear at the top.
TRADEME.CO.NZ
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REALESTATE.CO.NZ
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